Generation Z is a powerful market born in the online world. According to website developers, these people only have an attention span of around 8 seconds. If you want to reach out to younger consumers, your business website should keep up with their short attention span.
Generation Z people make purchasing decisions fast and quick. Over-the-top, old-fashioned advertising gimmicks turn them off. They are constantly looking for details, and reasons to stay on your webpages.
Thinking of redesigning your website? Do you want to engage with next-generation clients? Here are 5 ways to get you started.
1. Be creative but smart.
Next-generation customers are more technology-savvy and sophisticated, so make sure that your web design can match this experience level. It should be multi-textured, attention-grabbing, unique and colorful.
Contemplate on what look and feel you want for your webpages. Do your own research, and never commit the most common mistakes such as adding too much styles and fonts. Your website would surely look hyperactive.
2. Never script away your customers.
3. Never forget the basics.
Generation Z clients would want you to cover the fundamentals in a single effective, satisfying website. Providing great product customization, a good selection of buying choices, and efficient navigation will enable business owners to entice clients to a sale.
4. Stop thinking of your website as connected to a desktop computer.
Generation Z individuals are born in the advanced era of mobile phones. It is their primary tool of communication. Working millennials are heavy smartphone users, and they always expect a smooth digital shopping experience. If you want your business website to appeal to them, make sure that the entire screen experience is pleasant, and not at all confusing.
5. Kill the auto-play.
Generation Z and millennials love watching videos on YouTube. In fact, they prefer to watch YouTube videos instead of traditional television shows. This young group wants to 100% control over their audio and video experiences, so music and videos which autoplay annoy them. They need to know instantly if you can offer anything relevant to them. Utilize videos that reinforce your business’ relevance, and launch them with a muted audio. This would give customers control, and will help keep them on the website.